How to write a engaging Blog Post

learn how to write a blog post that people will actually want to read!

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So, you’ve made a blog! Congratulations!

But now what?

It’s really exciting starting a blog. Choosing your domain name, picking a hosting company, playing with themes and blog design. When you are finally happy with all of those, now what do you do?

its time to add blog posts!

You need to write content to your blog. Obviously. But confused on where to start?

Your audience will come to visit your website for your content. As a blogger, that means your blog posts. You want to write & create posts that your viewers will be interested in reading.

A well-written blog post can help to sky-rocket your blog to success. Readers want to read your blog posts to find a solution or answers to a problem they may be having. The goal is to create beautifully written blog posts showing your readers, HOW YOU CAN HELP THEM.

Sounds stressful? Writing a blog post shouldn’t need to make you want to pull your hair out! I’m here to help!

Writing a blog post should be simple and fun! Sharing your thoughts and ideas with the world can be a piece of cake, if you know what to do.
In this beginners guide on “How to write a blog post”, I am going to share with you the secrets to writing the perfect blog post. A blog post that your viewers will actually want to read!

before you get started

Make sure to grab your copy of my “Blog Post Checklist“. It’s a FREE checklist created to help you write the perfect blog post everytime! This checklist lists all that’s needed to create a beautifully, well written blog post. Using this checklist, you will be sure to have your post looking 100% before you hit that PUBLISH button!

Get yours before you start!

now, let’s get started.

You might want to grab your pen, paper and a snack because this is going to be a long one.

what is a blog post?

A blog post is basically your thoughts and ideas written down. What you want to share with the world.

BLOG POST
– a piece of writing or other item or content posted on a blog.

DICTIONARY.COM

That’s it. The simplicity of that definition is why you need not stress about writing a blog post.

A blog post can be your solution to a problem your audience may be having. How your ideas, tips and tricks can help another person. A blog post can also be about you. Your experiences, journeys and self improvement.

Blog posts can contain text, images, videos and interactive forms and charts. A blog post is what you make it.

Before you can write a blog post, you need to figure out what you’d like to write about.

Your niche is pretty much your main topic or category. The general topic that you mainly write about.

Let’s say you love gardening. Gardening can be your niche, your main category, and topics like plants, soil, tools can be your sub-categories.

Another popular niche can be finances. With you writing posts on saving money, budgeting and other finance related posts.

Once you’ve figured out what you’d like to write about, it’s time to get writing!

gather info + outline post

This is a crucial step in writing an engaging post that viewers will want to read. A post outline is the foundation for writing an amazing blog post. I create a blog post outline for every single post that I write.

Creating a blog post outline helps you focus by drafting out your main topics and points that you want to write about.

Take time to brainstorm click-worthy, catchy titles and related keywords to use in your post. Pinterest is a great tool for finding keywords related to your niche!

I find quotes and references that I may want to include within my blog post and add them to my outline. It’s also a great idea to start putting together some pictures and graphics for your post.

This way, all of the hard, thinking part is done before you sit down to write your blog post. So when you do actually sit down to write your blog post, the foundation AND the building blocks are all there for you. You just write.

interesting catchy title

From the very beginning you should start off with a title that’s eye-catching, and will draw your readers in. Make them want to read your post. You need a click-worthy title to attract readers and stand out from the rest.

Think of when you’re scrolling through pinterest or search engines, what titles and keywords jump out at you and make you want to read more?

Chances are, that someone out there has written a blog post just like yours. On the same topic, with the same ideas. An eye-catching, clickworthy title can help viewers choose your blog post over someone else’s. Add popular keywords to your title to boost your SEO ranking.

Make sure that your title clearly states how you can help. How your post is going to be the answer to their problem.

I know that’s a lot to put into a title. So if you’re stuck thinking of an amazing title before writing your post, my tip is, to skip it for now. While you’re writing, i’m sure that a click-worthy, key-worded title idea may just jump out at you.

highlight readers problem

Now that you’ve gotten your ideal reader to click on your post, it’s important to keep them interested in reading more.

Start your blog post off with a catchy story or series of questions. Explain to your reader that you and others may be having the same problem or need the same advice. You can share a story about how the same problem has effected you. How you can relate to your reader, give examples.

The goal here is to make your reader feel heard, included. You want your reader to feel like they are not alone, and there is light (or a solution) at the end of the tunnel.

You can also choose to add relevant information about the problem or topic. Say you’re writing a post about sleep. You can include sleep facts and helpful information. Remember to keep the information relevant to your topic or post.

Offer your solutions

Here, is the meat and potatoes of your blog post, so to speak. How your blog post can help your reader. What are your solutions to the problem your reader may be having? People want answers to their questions. Provide those answers.

You can share your tips and tricks. What solutions have you come up with, and what has helped you. Let’s say their problem was being more productive, you can suggest ways to be more productive and a few productivity hacks and ideas. You can also include certain products and services related to your topic or idea.

The goal here is to answer your readers problem with your solutions as best as you can. I recommend having 3-7 “answers” or sub-topics within your post. Each sub-topic explaning one idea.

use headings

Heading are useful in highlighting main points or ideas. They allow you to separate different ideas and help break up long blocks of text. The attention spans of us humans nowadays is very limited with all of life’s distractions. So being able to jump to a certain idea or point within your blog post can make it very easy if you use headings to separate ideas.

To rank higher on SEO and search engine scores, I recommend using related keywords within your headings.

H1 Heading is for the Title
H2/H3 Headings can be used for the main points in your post.

short paragraphs

Again, we are thinking of the attention spans here. Shorter paragraphs are just easier to read. Also, since the majority or your viewers will be reading your blog posts from their mobile devices, shorter paragraphs look better.

I would advise anywhere between 3-7 sentances per paragraph or idea point. This will allow you to get straight to the main point or idea. Clear and consise.

When writing, use your own voice, and write how you’d like to write. Remember your readers came to read what you have to say. There is no need to be formal and use big fancy words.

include call to action

This can be many different things. You want your reader to take action. To read your latest posts, download your printable, share your post, subscribe to your email opt-in form..etc. The point is, you want to make sure that your readers feel compelled to do something or take action after reading your blog post.

A call to action can really be as simple as “Share this post if you liked it“. But you must be specific on what you’d like your readers to do. You can also entice readers to try your latest product or buy into your services.

Personally, I include an email opt-in for in all of my blog posts. Email opt-in forms allow you to collect subscriber emails, so you can send them email newsletters, freebies, or your latest post to check out! An email opt-in form can help you stay connected to your readers.

I use Convertkit for all of my email opt-in forms and landing pages. Their email services help me store and connect with my readers.

summarize post

This is where you write a conclusion. You’re at the final lap of learning how to write a blog post!

Don’t be mistaken, every blog post needs some sort of conclusion. You can’t just leave your readers hanging! In your conclusion, you can summarize your post, remind your readers of key points and topics. You can also share how these key points or topics have helped you & why your readers should try them.

After summarizing, it would be a great idea to include your call to action to finish off the post.

Proofread

Ta da! You’ve done it! You now know how to write the perfect blog post! Time to sit back, admire your work and proofread!

Make sure there are no spelling or grammatical errors within your post. If you don’t wish to proofread yourself, Grammarly is a great tool for proofreading! It does all of the work for you!

If you’re old-fashioned like me (I proofread all of my blog posts with a teacher’s red pen), then give your post a thorough read through to check for any errors. Make sure you have proper sentence format and have included all of the key points that you wanted to include.

Proofreading your blog posts is extremely important! No one likes to read a post with spelling errors and mistakes. Don’t forget to proofread.

yoast seo

Lastly, make google happy. After you’ve typed up your blog post, check for green lights on Yoast SEO. Yoast SEO is a plugin that checks to make sure you have all of the necessary requirements to rank highly on SEO and search engines.

You want to make sure that you have green lights on Yoast as much as possible. Although, don’t stress yourself! Orange lights are good too.

To achieve green lights you want to make sure your keyword(s) are used frequently within your post. But don’t be too obvious. You want to add keywords naturally within your blog post and headings.

Add outbound links to other posts or products and inbound links directing to your current post. Don’t forget to edit the metadata and include related keywords in your metadata.

Add related tags and categories and you’re good to go! You’ve made Google and search engines happy.

Now it’s your turn!

It’s really that simple! By following these tips and using your ‘Blog Post Checklist”, you are now able to write amazing blog posts that viewers will want to read! You now know exactly how to write a blog post. The perfect blog post.

When you have gone through all of the steps and are ready to hit publish, you can feel good knowing that you have written the absolute perfect blog post!
Happy Writing!

Cheers,